Business Studies

Business Studies

"Do not be embarrassed by your failures, learn from them and start again."
Richard Branson"

OCR Level 1/2 Cambridge National in Enterprise and Marketing
 The Cambridge National in Enterprise and Marketing gives pupils the practical skills and applied knowledge they’ll need in business.  

The work is assessed internally, through coursework and externally, through an exam sat at the end of Year 10, and at present an opportunity to resit in Year 11.   

What can the qualification lead to? 

Learners who achieve at Level 2 and achieve their Level 4 and above in English and Maths might consider progression to: 

A Levels   Study of a vocational qualification at Level 3, such as a BTEC Level 3 in Business.   

All the above prepare learners for entry to higher education in a range of subjects including BA in Business Management, BA in Marketing Management, as well as various other courses. 

Units studied are: 

Unit R064 – Externally assessed/Exam  

In this unit pupils will Pupils will learn the main activities that are needed to support a start-up business and what the key factors are to consider.  Pupils will understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable. 

Unit R065 – Internally Assessed/Coursework 

Pupils will design a product proposal to meet a business challenge. Pupils will identify a customer profile for their own product design, develop market research tools and use these to complete market research for their product. Pupils will use their research outcomes to generate product design ideas, assess their strengths and weaknesses and work collaboratively with peers to gain feedback to inform final design decisions. They will also complete financial calculations to select a pricing strategy and determine whether their proposal is viable. 

Unit R066 – Internally Assessed/Coursework 

Pupils will create a brand identity and promotional plan for their product proposal, developed in Unit R065. They will pitch their product proposal to an external audience after completing a practice pitch, and complete a review of both their pitching skills and product proposal 

The course is graded Level 2 Pass (4), Merit (6), Distinction (7) and Distinction* (8.5)

Subject Leader: Mrs C Larsen

Teaching staff: Mr J Bettney